In short
The Crossing is where the work happens. Over nine to eighteen months, your own people take on what currently depends on you, with Corefield designing the targets, sequencing the work and holding everyone to dates. It ends with the Three-Week Test and a fresh score on the same evidence standard.
What question does the Crossing answer?
Can this business be made to run without its owner, and can that be proven to someone who has no reason to take your word for it?
Who is it for?
Owners who know what needs fixing and want it fixed, usually after a Review or Blueprint, with a timeline of one to five years. It suits businesses that run on scheduled, skilled work, usually with $2 million or more in revenue; smaller businesses can work on a narrower scope.
Who does the work?
Your people. Corefield designs the target for each area, puts the sequence and mechanisms in place, and holds everyone to the dates agreed. Procedures written by an outsider are procedures staff ignore, so the people who do the work are the ones who write it down.
Nobody is being replaced, except, gradually, the owner in the parts of the business that shouldn’t need him.
What does the program cover?
The same six dimensions every Corefield assessment measures, worked on in the order that matters for your business:
- Operational: can the core work get done to standard without you?
- Commercial: who holds the customer relationships, and who decides what to charge?
- Financial: who besides you can read and steer the numbers?
- Decisional: what escalates to you, and what stops when you’re away?
- Relational: who holds the bank, supplier, landlord and regulator relationships?
- Credentialed: whose name are the licences, certifications and bonding in?
Whatever takes longest starts first, which often means licences.
How does it run?
In three phases: design, build and prove. There are regular reviews with you and, where useful, your accountant and other advisors, and agreed points where either side can stop with notice. The test date is booked at the start, so everything works toward it.
Will Corefield become the new dependency?
No, and that is designed in from the start. A program that leaves the business dependent on its advisor has failed by its own measure. Involvement steps down on a written schedule as your people take over.
How much of your time does it take?
Some, every week. The program only works if the owner does what he commits to. If that stops happening, there is an honest conversation about whether to continue.
What does it cost?
A fixed monthly fee, agreed in writing before the program starts, depending on the size of the business and how closely Corefield is involved. Most programs are guided; a more embedded level of involvement for larger businesses is available on a limited basis. If you have done the Blueprint, its fee is credited against the start of the program. Fees are discussed on a call.
What do you have at the end?
A business that has run for three weeks without you, a signed log to prove it, before-and-after scores, and the option to turn it all into a Record a buyer or lender can verify.