Fixed fees, never tied to a sale
No success fees, commissions or hourly billing on owner-side work. The fee is agreed in writing before work starts.
Scores are not for sale
Fees pay for the assessment, never the result. What did not improve is reported as not improved.
Evidence, not assertion
If a document, record or demonstrated behaviour can’t be produced, it scores zero — for every client, at every fee.
Stays in its lane
No valuations, tax, legal, accounting or investment advice, and no brokering. Those are referred to the right professional.
Your people speak in confidence
Staff interviews are never attributed. What is learned in an engagement is shared only with the people you agree to, then or later.
Your business is never acquired
No business that has been a paid Corefield client is ever bought by any company connected to its owner. It is written into every agreement.
Your advisor’s client stays theirs
Referred clients are never solicited for competing work, and Corefield never introduces another broker.
Honesty over a sale
If the business is too small, already under a letter of intent, or not a fit, you will hear that plainly.
Who owns Corefield?
Corefield Succession Advisory is a business name of Alphraa Ventures Corporation. Its founder, Jay Karnni (legal name Abhijit Kulkarni), owns Alphraa. Alphraa also owns a company that acquires businesses. This is disclosed in every Corefield engagement letter, and it is the reason for the next commitment.
Is a business that works with Corefield ever acquired by a related company?
Never. A business that has been a paid Corefield client is never acquired by any company connected to Corefield’s owner, at any time. There is no cooling-off period after which it lapses. Nothing learned in a Corefield engagement — names, files, scores, interviews — is ever shared with the acquiring side.
The rule runs in both directions: a business that the acquiring side has evaluated never becomes a Corefield client. A single register records which side every business is on, and it is checked before every engagement.
What happens to my answers if I take the free Check?
They stay with Corefield. Check answers are never shared with anyone else, including the company that acquires businesses, and that company will not approach a business for two years after its owner has taken the Check with Corefield. The online Check runs in your browser. Nothing that identifies you is sent anywhere unless you choose to send it with a message.
How are fees set?
Every owner-side engagement has a fixed fee agreed in writing before work begins. On owner-side work there are no success fees, equity, profit share, commissions or hourly billing, because buyers and lenders rely on what Corefield finds, and the fee must never depend on what is found. Fees pay for the work; findings reflect the evidence, whatever it shows.
What is outside Corefield’s scope?
Corefield is operational and management consulting. It does not value businesses; give tax, legal, accounting or investment advice; or act as a business broker. Anything outside its six operating areas is identified and referred to the right professional.
How is confidentiality handled?
Everything learned in an engagement stays confidential after it ends. What staff say in interviews is never attributed to them. Case studies are published only with the owner’s written permission and with the business made unidentifiable.
What if the news is bad?
You will hear it plainly. A low score is delivered as it is, with context, and never softened to keep a client. Equally, if Corefield is not the right fit — the business is too small, it is already under a letter of intent, or the problem lies elsewhere — you will be told, and pointed to someone who can help. You can stop any engagement at any of its agreed points without penalty.
What happens if someone referred me?
If an accountant, broker, lender or other professional referred you, the relationship stays theirs. Corefield will not solicit you for work that competes with them, and if a broker referred you, Corefield will never introduce another one.
Why put all of this in writing?
Because the most valuable thing an advisor has is the settled belief, among owners and the professionals who refer them, that it will never quietly change sides. Rules written as absolutes are easier to keep, and easier to check.